Insomnia Cookies Invites College Students to Its First Ever Global PJ Party

Insomniacs rockin' their favorite PJs have the chance to win free cookies for a year

PHILADELPHIA, Sept. 13, 2023 -- Insomnia Cookies, the beloved cult brand known for serving warm, delicious cookies all day and late into the night, is welcoming students back to college by throwing its first-ever global PJ Party. On Tuesday, September 19, Insomniacs living near each of Insomnia's 245+ bakeries globally, including the brand's newest locations in Canada and the UK, are invited to head over to their local store dressed in their favorite PJs for the annual party.

Insomniacs who show up to the late-night cookie celebration at 9 p.m. local time wearing their PJs will receive 1 FREE classic cookie, no purchase necessary. If one cookie isn't enough or students are looking for sweet treats to complement their late-night study sesh, cookie lovers can also purchase $15 12-Packs in-store and online all day and late into the night. The epic event will be baked full of Insomnia's most delicious deals of the year, with each store offering giveaways, exclusive swag, and other sweet surprises.

To make the night even sweeter, Insomnia will be unveiling a new CAP'N CRUNCH BERRIES®'N Milk Filled Deluxe cookie the night of the party, which will be available for a very limited time only. The exclusive cookie is a brown sugar dough mixed with CAP'N CRUNCH'S CRUNCH BERRIES® cereal, strawberry bits, and filled with a cereal milk buttercream.

While partying late into the night, loyal Insomniacs rockin' their favorite PJs can tag @insomniacookies on social with #PJP23 for a chance to win FREE cookies for a year. Visit Insomnia's Instagram page or TikTok on 9/19 for more details and how to enter.

Founded on a university campus, Insomnia is known for serving its signature treats late into the night—with most stores open for pick-up and delivery until 1 a.m. or later—making it the ultimate college hot spot. Whether students are studying late, retiring from a night out, or simply craving something sweet, Insomnia is always there for them with a warm, delicious cookie waiting. Find your closest Insomnia Cookies location here, and check out Insomnia's global social channels in Canada and the UK to find the latest deal information.  

About Insomnia Cookies
Insomnia Cookies is a rapidly expanding late-night bakery concept headquartered in Philadelphia, PA. Founded at the University of Pennsylvania by then-student Seth Berkowitz, Insomnia Cookies has been feeding the insatiable hunger of loyal Insomniacs since 2003. Today, with more than 250 locations worldwide, Insomnia Cookies offers a wide variety of delicious cookies, ice cream, and other sweet treats in-store, for local delivery, and nationwide shipping. Details about Insomnia's menu, delivery, and nationwide shipping options can be found here (late-night delivery until 1 a.m. or later). To place an order or learn more about Insomnia Cookies, visit Keep up-to-date on the latest cookie news and grand opening deals by following Insomnia Cookies on Instagram, Facebook, Twitter, and TikTok.

Media Contact: 
Lisa Policare
September 13, 2023

Insomnia Cookies Set to Conquer Late-Night Cravings in Canada

Toronto, August 15, 2023 – When the late-night cravings hit and a greasy slice is not it, Insomnia Cookies delivers. Sure to become THE cookie choice of Toronto’s dessert lovers, Insomnia Cookies prides itself on being there for the sleepless, the studious, and the afterparty-ers in their time of need with delicious warm cookies and buzzworthy ice cream delivered right to their door—even at 3am! Known for their crave-worthy cookies  and  other  products  like  Cookie  Cakes,  Cookie’wiches  and  ice  cream,  the  brand  that  redefined late-night food delivery in the U.S. is ready to satisfy the nocturnal cravings of Canadians with its first store opening in Canada at York University on September 9. 


Picture this: a college dorm room, a cookie craving, and a visionary student named Seth Berkowitz. Back in 2003,  Seth  and  his  friends  had  grown  tired  of  the  typical  late-night  delivery  fare  and wanted  something  sweet, melty and delicious brought to their door, instead. So, Seth took things into his own hands, and churned out a batch of homemade cookies that hit the spot so hard,  people  started  putting  in  requests,  and  Insomnia  Cookies  was  born.  


Today,  that  cookie  craving  has  turned  into  a  cookie  empire  with  over  248 locations  across  the  United  States  that  fulfil  their  promise  to  serve  warm cookies all day and late into the night in-store or delivered right to your door! “While our late-night in-store and delivery options have been the key to our success,” explains  Seth  Berkowitz,  Founder  and  CEO  of Insomnia, “so has our innovation of flavours and creations—what we call, ‘cookievation’.” Delectable options like classic Chocolate Chunk, Snickerdoodle, and NEW Canadian inspired SKOR Crunch Deluxe are available alongside deluxe  varieties including  Confetti,  Chocolate  Peanut  Butter  Cup  and  S’mores.  And, they’ve got vegan options too, with an out-of-this-world selection of plant-based delights. Insomnia’s ever-changing lineup of limited-edition cookie flavours (Peachy Cobbler-Filled cookie, anyone?), “Brookies” that defy all cookie norms, sinfully indulgent brownies, and addictive blondies are enough to keep anyone awake at night. And then there’s the ice cream, because what goes better with fresh-from-the-oven cookies? Insomniacs can savour their favourite flavour on its own, have it piled onto their cookie of choice, or better still, have it sandwiched between two warm cookies to make a completely custom cookie’wich.


Insomnia Cookies’ first Canadian location opens at 85 The Pond in The Quad at York University on September 9 and they’re hosting a late-night celebration for on and off campus insomniacs with a party under the stars, deejay,  and  of  course,  free  cookies  and  swag.  Follow  Insomnia’s  NEW  Canadian  sugar-fueled  journey  on Instagram and TikTok @InsomniaCanada and on Facebook @InsomniaCookiesCAN, for exciting cookie news. GTA Insomniacs will want to download the app to receive irresistible app exclusive deals.


Insomnia Cookies was conceptualized in 2003 at the University of Pennsylvania when founder, Seth Berkowitz, set out to fill the void in late-night food delivery options, specifically when it came to satisfying his sweet tooth. Today, Insomnia Cookies is a rapidly-expanding late-night bakery concept headquartered in Philadelphia, PA,  with over 245 locations (and counting!),  on  or  near  college  and  university  campuses  across  the  U.S.,  and  one  Canadian  location  at  York  University  in Toronto. With their wide variety of cookies and “cookievations” like “Brookies” and cookie’wiches, along with ice-cream and other  sweet  treats,  the  cookie  chain  known  for  revolutionizing  the  late-night,  delivery-focused,  food-service  industry continues  to  spread  the  love,  one  sleepy  bite  at  a  time.  More  than  just  a  bakery,  Insomnia  Cookies  is  a  movement  of sleep-deprived cookie-lovers who believe that life is too short for boring desserts! Delivery hours, store opening times, and of course, their wide variety of ready-to-order cookies can be found at


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For more information, samples, or to schedule an interview or a tasting, please contact The PR Department at 416-535-3939. Email:

September 01, 2023