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Insomnia Cookies and Bumble Partner to Celebrate World Kindness Day with a Free Cookie to Share

Insomnia Cookies and Bumble Partner to Celebrate World Kindness Day with a Free Cookie to Share

WHAT: Insomnia Cookies, the beloved cult brand known for serving warm, delicious cookies, is partnering with Bumble to encourage acts of sweetness in celebration of World Kindness Day. Insomnia Cookies’ warm, shareable dessert paired with Bumble’s kindness is the perfect match to make someone’s day sweeter. 


Customers who stop by their local Insomnia Cookies store and show their Bumble, Bumble For Friends or Insomnia Cookies app  will receive one free Bumble Kindness Cookie with any purchase. The cookie is packaged in a wax bag with a co-branded sticker and one of four kindness prompts inspiring customers to pass on the sweetness by sharing a warm, delicious cookie with a loved one, a friend, or even a stranger.


WHEN: Monday, November 13, 2023


WHERE: Available in US stores nationwide,Toronto, Canada and Manchester, UK


About Insomnia Cookies:

Insomnia Cookies is a rapidly expanding late-night bakery concept headquartered in Philadelphia, PA. Founded in a University of Pennsylvania dorm room by then-student Seth Berkowitz, Insomnia Cookies has been feeding the insatiable hunger of loyal Insomniacs since 2003. Today, with more than 250 locations nationwide, Insomnia Cookies offers a wide variety of delicious cookies, ice cream, and other sweet treats in-store, for local delivery, and nationwide shipping. Details about Insomnia’s menu, delivery, and nationwide shipping options can be found here (late-night delivery until 1 a.m. or later). To place an order or learn more about Insomnia Cookies, visit www.InsomniaCookies.com. Keep up-to-date on the latest cookie news and grand opening deals by following Insomnia Cookies on  Instagram, Facebook, Twitter, and TikTok.


About Bumble:

Bumble, the women-first dating and social networking app, was founded by CEO Whitney Wolfe Herd in 2014. Bumble connects people across dating (Bumble Date), friendship (Bumble For Friends) and professional networking (Bumble Bizz). Bumble is built on the importance of equitable relationships and how crucial they are to a healthy, happy life. They've built their platform around kindness, respect, and equality – and their community plays an important part in that. Bumble holds its users accountable for their actions and strives to provide them with an experience free from hate, aggression, or bullying. Bumble is free to download and is widely available in the Apple App Store, Google Play Store and the web.


 November 13, 2023
Insomnia Cookies Invites College Students to Its First Ever Global PJ Party

Insomnia Cookies Invites College Students to Its First Ever Global PJ Party
Insomniacs rockin' their favorite PJs have the chance to win free cookies for a year

PHILADELPHIA, Sept. 13, 2023 -- Insomnia Cookies, the beloved cult brand known for serving warm, delicious cookies all day and late into the night, is welcoming students back to college by throwing its first-ever global PJ Party. On Tuesday, September 19, Insomniacs living near each of Insomnia's 245+ bakeries globally, including the brand's newest locations in Canada and the UK, are invited to head over to their local store dressed in their favorite PJs for the annual party.

Insomniacs who show up to the late-night cookie celebration at 9 p.m. local time wearing their PJs will receive 1 FREE classic cookie, no purchase necessary. If one cookie isn't enough or students are looking for sweet treats to complement their late-night study sesh, cookie lovers can also purchase $15 12-Packs in-store and online all day and late into the night. The epic event will be baked full of Insomnia's most delicious deals of the year, with each store offering giveaways, exclusive swag, and other sweet surprises.

To make the night even sweeter, Insomnia will be unveiling a new CAP'N CRUNCH BERRIES®'N Milk Filled Deluxe cookie the night of the party, which will be available for a very limited time only. The exclusive cookie is a brown sugar dough mixed with CAP'N CRUNCH'S CRUNCH BERRIES® cereal, strawberry bits, and filled with a cereal milk buttercream.

While partying late into the night, loyal Insomniacs rockin' their favorite PJs can tag @insomniacookies on social with #PJP23 for a chance to win FREE cookies for a year. Visit Insomnia's Instagram page or TikTok on 9/19 for more details and how to enter.

Founded on a university campus, Insomnia is known for serving its signature treats late into the night—with most stores open for pick-up and delivery until 1 a.m. or later—making it the ultimate college hot spot. Whether students are studying late, retiring from a night out, or simply craving something sweet, Insomnia is always there for them with a warm, delicious cookie waiting. Find your closest Insomnia Cookies location here, and check out Insomnia's global social channels in Canada and the UK to find the latest deal information.  


About Insomnia Cookies
Insomnia Cookies is a rapidly expanding late-night bakery concept headquartered in Philadelphia, PA. Founded at the University of Pennsylvania by then-student Seth Berkowitz, Insomnia Cookies has been feeding the insatiable hunger of loyal Insomniacs since 2003. Today, with more than 250 locations worldwide, Insomnia Cookies offers a wide variety of delicious cookies, ice cream, and other sweet treats in-store, for local delivery, and nationwide shipping. Details about Insomnia's menu, delivery, and nationwide shipping options can be found here (late-night delivery until 1 a.m. or later). To place an order or learn more about Insomnia Cookies, visit www.InsomniaCookies.com. Keep up-to-date on the latest cookie news and grand opening deals by following Insomnia Cookies on Instagram, Facebook, Twitter, and TikTok.

Media Contact: 
Lisa Policare
215-790-4312
lisa.policare@tierneyagency.com
September 13, 2023