Insomnia Cookies Brings Back Its Biggest Night Of The Year with Annual PJ Party on September 13

Featuring special limited-time flavors and one-night-only freebies to celebrate the night

Insomnia Cookies' annual and most craved experience is here and ready to serve up some sweet deals for those prepared to flaunt their PJs in stores. The late-night indulgence brand's signature PJ Party will take place on Monday, September 13, from 9 p.m. – 1 a.m. at each of the brand's 200+ locations throughout the country. With FREE cookies, special limited-time flavors, delectable deals, hidden codes, giveaways, and more, Insomnia Cookies PJ Party welcomes college students back to campus in a BIG way. 

Dropping exclusively for PJ Party, Insomnia’s newest Cereal N Milk Cookie comes straight from its experimental CookieLab and is made with Fruity Pebbles cereal, marshmallows, and white chocolate chips in a brown butter cookie. Cereal N Milk rounds out the brand’s recently announced Breakfast Cookie trio, which also includes Cinnamon Bun and the much-buzzed-about Everything Bagel cookie.

Just as they've been delivering the best late-night treats for over 18 years, Insomnia Cookies also knows how to throw the ultimate late-night party. PJ Party, first held in 2019, is celebrated as a grand opening-style event featuring music, giveaways, and more, at every single one of the brand’s 200+ locations – all in the same night.  

Insomnia Cookies’ PJ Party Deals Include:

  • Attending the Party?
    • Customers can get 1 free cookie in-store, no purchase necessary 
    • First 50 customers to strut in their pajamas will be gifted with free swag - time to get your favorite pair ready
    • $12 12-packs available for purchase in-store (and delivery). You know what they say, 12 cookies are better than one! - limit three per customer
    • The first 50 customers to order a 12-pack at 9 p.m. will receive their cookies in a special-edition, breakfast-inspired box – complete with a NIGHTMODE decoder ring to unlock a sweet mystery deal.
  • For those who can’t join in on the fun, Insomnia will deliver the PJ Party!
    • Customers get 1 free classic cookie with delivery (must add to cart and hit the minimum delivery of $6.00)
    • $12 12-packs are available for delivery and pickup, too - limit three per customer

·        For their most loyal Insomniacs, the brand’s subscription CookieMagic members:

o   Members receive 1 free 6-pack in-store and with delivery

To place an order or learn more about Insomnia Cookies, visit Keep up-to-date on the latest cookie news and grand opening deals by following Insomnia Cookies on Instagram, Facebook, Twitter, and TikTok

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About Insomnia Cookies

Insomnia Cookies is a rapidly expanding late-night bakery concept headquartered in Philadelphia, PA, and New York, NY. Founded in a University of Pennsylvania dorm room by then-student Seth Berkowitz, Insomnia Cookies has been feeding the insatiable hunger of loyal Insomniacs since 2003. Today with more than 200 locations nationwide, Insomnia Cookies offers a wide variety of delicious cookies and sweet treats in-store, for local delivery, and nationwide shipping.

September 10, 2021

Insomnia Cookies Celebrates Back To Campus with limited-time-only Breakfast-Inspired Cookies and Sweet Freedom Sweepstakes

Everything Bagel (yes, Everything Bagel), Cinnamon Bun cookies mark newest offerings from the late night cookie destination

Summer has officially come to a close, which means students are returning to college campuses. To celebrate the occasion, Insomnia Cookies is unveiling three limited-time-only breakfast-inspired cookies sure to help motivate students during those early morning classes, or late-night study sessions.

Breakfast-inspired LTO flavors include:

● Everything Bagel – Everything you love about bagels – poppyseeds, onion – but make it a cookie. Hold the schmear.

● Cinnamon Bun – Creamy cinnamon chips and cinnamon swirled with dreamy cream cheese drops, so good you’ll think it’s the real thing.

● Cereal N Milk Cookie (PJ Party Special launching 9/13) - This cookie comes straight from Insomnia’s experimental CookieLab, made with Fruity PebblesⓇ cereal, marshmallows, and white chocolate chips in a brown butter cookie.

Save The Date - Insomnia’s annual PJ Party is coming back

With school back in session, Insomnia Cookies is gearing up for its annual PJ Party on Monday, September 13, at each of the brand’s 200+ locations throughout the country. So, save the date, grab your favorite PJs and get ready for some sweet deals, which will be announced in the coming weeks.

Sweet Freedom Sweepstakes

For students looking to celebrate their newly-found sweet freedom, Insomnia Cookies is holding a sweetstakes between 8/16 and 9/13, where one lucky winner will get the Grand Prize of a $1,000 Insomnia Gift Card, Milk Pong table, and an Insomnia PJ Onesie. Five winners will get a $250 Insomnia Cookie Gift Card and an Insomnia PJ Onesie to throw their very own PJ Party. To enter and learn more details, visit here.

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To find out if you're within the delivery radius, enter your address into the location finder on Insomnia's website. Local delivery is available until 12 a.m. or later, and stores are open for walk-in or pick-up until 1 a.m. or later for most locations

August 30, 2021