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Insomnia Cookies Launches New Insomnia Rewards Loyalty Program
May 29, 2024FOR
IMMEDIATE RELEASE
Media
Contact:
Kathleen
Dwyre
484-695-3130
kathleen.dwyre@tierneyagency.com
Insomnia
Cookies Launches New Insomnia Rewards Loyalty Program
The
late-night bakery sweetens customer loyalty in partnership with PAR Punchh®
while offering free cookies and even more rewards
May
22, 2024 – Today, Insomnia Cookies,
the
beloved cult brand known for serving warm cookies all day and late into the
night, announced the launch of Insomnia Rewards – the company’s new customer
loyalty program designed to enhance consumer experience and elevate engagement
across Insomnia’s network of over 280+ stores across the United States and
Canada.
The new loyalty program
is in partnership with PAR Punchh, ParTech, Inc.’s
industry-leading guest retention and offer solution, which will strengthen
customer connections through rewards and increase traffic to Insomnia Cookies’
website and mobile app.
Insomnia Rewards Program
Benefits
·
Earn faster & redeem sooner. Instead of earning just 1
point for every $1 spent under the current Cookie Dough program, customers will
now earn 10 points for every $1 spent with Insomnia Rewards!
·
Get free cookies! New members will earn two free classic
cookies on their next visit when they sign up for an Insomnia Rewards account
and make their first purchase. Plus, Insomnia will load surprise rewards for
our loyalty members throughout the year.
·
Enjoy rewards in-store! For the first time ever, customers will be
able to earn points and claim rewards in-store at any one of our 280+ bakeries
in Canada and the U.S.
·
No points left behind. All existing Cookie Dough Loyalty points and
earned rewards will be transferred and made available upon launch of the NEW
Insomnia Rewards program.
·
New reward levels. Insomniacs can now earn towards different
reward levels and products and start redeeming in as little as 350 points.
·
Download the Insomnia Cookies App for the ultimate Insomnia
Rewards experience!
Inside the app, customers will be able to easily see their total points earned,
any available rewards and all of the latest cookie deals and discounts updated
in real-time.
“We are thrilled to unveil
our new Insomnia Rewards loyalty program to give our devoted Insomniacs an even
more enhanced digital experience,” said Tom Carusona, Chief Marketing Officer
of Insomnia Cookies. “Our brand is built on innovation and creativity, and we
look forward to giving our customers more reasons to indulge in our brand’s
sweet offerings as we strive to meet them exactly where they are.”
Download Insomnia Cookies images here.
About Insomnia Cookies
Insomnia Cookies is a rapidly expanding late-night bakery
concept headquartered in Philadelphia, PA. Founded at the University of
Pennsylvania by then-student Seth Berkowitz, Insomnia Cookies has been feeding
the insatiable hunger of loyal Insomniacs since 2003. Today, with more than 275
locations nationwide, Insomnia Cookies offers a wide variety of delicious
cookies, ice cream, and other sweet treats in-store, for local delivery, and
nationwide shipping. Details about Insomnia’s menu, delivery, and
nationwide shipping options can be found here (late-night delivery until 1 a.m. or later). To place an order or learn more about Insomnia Cookies, visit www.InsomniaCookies.com. Keep up-to-date on the latest cookie news and
grand opening deals by following Insomnia Cookies on Instagram, Facebook, Twitter, and TikTok.
About PAR Technology
and Punchh
For over 40 years, PAR Technology Corporation (NYSE: PAR)
has led the industry in providing innovative solutions for restaurants
worldwide. Industry-leading loyalty and customer engagement platform, PAR
Punchh®, trusted by over 30% of top restaurant brands, empowers restaurants to
build lasting connections with their guests and drive business growth.
Seamlessly integrating in-store and digital experiences, Punchh leverages
AI-powered tools to create personalized campaigns that enhance guest engagement
and drive loyalty sales. Combining the expertise of PAR with Punchh's leading
digital marketing solutions, restaurants are equipped to thrive in today's
competitive market. Learn more at partech.com or connect on LinkedIn, X
(formerly Twitter), Facebook, and Instagram.