Insomnia Cookies Launches New Insomnia Rewards Loyalty Program

Insomnia Cookies Launches New Insomnia Rewards Loyalty Program

May 29, 2024



Media Contact:   

Kathleen Dwyre



Insomnia Cookies Launches New Insomnia Rewards Loyalty Program 

The late-night bakery sweetens customer loyalty in partnership with PAR Punchh® while offering free cookies and even more rewards


May 22, 2024 – Today, Insomnia Cookies, the beloved cult brand known for serving warm cookies all day and late into the night, announced the launch of Insomnia Rewards – the company’s new customer loyalty program designed to enhance consumer experience and elevate engagement across Insomnia’s network of over 280+ stores across the United States and Canada.  


The new loyalty program is in partnership with PAR Punchh, ParTech, Inc.’s industry-leading guest retention and offer solution, which will strengthen customer connections through rewards and increase traffic to Insomnia Cookies’ website and mobile app.


Insomnia Rewards Program Benefits

·       Earn faster & redeem sooner. Instead of earning just 1 point for every $1 spent under the current Cookie Dough program, customers will now earn 10 points for every $1 spent with Insomnia Rewards!

·       Get free cookies! New members will earn two free classic cookies on their next visit when they sign up for an Insomnia Rewards account and make their first purchase. Plus, Insomnia will load surprise rewards for our loyalty members throughout the year.

·       Enjoy rewards in-store! For the first time ever, customers will be able to earn points and claim rewards in-store at any one of our 280+ bakeries in Canada and the U.S.

·       No points left behind. All existing Cookie Dough Loyalty points and earned rewards will be transferred and made available upon launch of the NEW Insomnia Rewards program.

·       New reward levels. Insomniacs can now earn towards different reward levels and products and start redeeming in as little as 350 points.

·       Download the Insomnia Cookies App for the ultimate Insomnia Rewards experience! Inside the app, customers will be able to easily see their total points earned, any available rewards and all of the latest cookie deals and discounts updated in real-time.


“We are thrilled to unveil our new Insomnia Rewards loyalty program to give our devoted Insomniacs an even more enhanced digital experience,” said Tom Carusona, Chief Marketing Officer of Insomnia Cookies. “Our brand is built on innovation and creativity, and we look forward to giving our customers more reasons to indulge in our brand’s sweet offerings as we strive to meet them exactly where they are.”


 Download Insomnia Cookies images here.


About Insomnia Cookies 

Insomnia Cookies is a rapidly expanding late-night bakery concept headquartered in Philadelphia, PA. Founded at the University of Pennsylvania by then-student Seth Berkowitz, Insomnia Cookies has been feeding the insatiable hunger of loyal Insomniacs since 2003. Today, with more than 275 locations nationwide, Insomnia Cookies offers a wide variety of delicious cookies, ice cream, and other sweet treats in-store, for local delivery, and nationwide shipping. Details about Insomnia’s menu, delivery, and nationwide shipping options can be found here (late-night delivery until 1 a.m. or later). To place an order or learn more about Insomnia Cookies, visit Keep up-to-date on the latest cookie news and grand opening deals by following Insomnia Cookies on Instagram, Facebook, Twitter, and TikTok. 


About PAR Technology and Punchh

For over 40 years, PAR Technology Corporation (NYSE: PAR) has led the industry in providing innovative solutions for restaurants worldwide. Industry-leading loyalty and customer engagement platform, PAR Punchh®, trusted by over 30% of top restaurant brands, empowers restaurants to build lasting connections with their guests and drive business growth. Seamlessly integrating in-store and digital experiences, Punchh leverages AI-powered tools to create personalized campaigns that enhance guest engagement and drive loyalty sales. Combining the expertise of PAR with Punchh's leading digital marketing solutions, restaurants are equipped to thrive in today's competitive market. Learn more at or connect on LinkedInX (formerly Twitter), Facebook, and Instagram.