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PHILADELPHIA FLYERS AND WELLS FARGO CENTER ANNOUNCE PHILLY-BORN INSOMNIA COOKIES AS THE “OFFICIAL COOKIE OF THE PHILADELPHIA FLYERS”
FOR
IMMEDIATE RELEASE
Media
Contacts:
Magdalena
Ciccone
267-591-7841
magdalena_ciccone@comcastspectacor.com
Alexa Royle
215-790-4371
PHILADELPHIA FLYERS AND WELLS FARGO CENTER ANNOUNCE
PHILLY-BORN INSOMNIA COOKIES AS THE “OFFICIAL COOKIE OF THE PHILADELPHIA
FLYERS”
Late-night bakery chain opens two new stores within the New
Wells Fargo Center as part of sweet deal delivering warm, delicious desserts to
fans
MEDIA
ASSETS: Logos and b-roll
of the new locations in the New Wells Fargo Center can be downloaded here
PHILADELPHIA,
PA (February 22, 2023) – The Philadelphia Flyers and Wells Fargo Center
have announced Insomnia Cookies, the
beloved local cult brand known for serving warm cookies all day and late into
the night, as the “Official Cookie of the Philadelphia Flyers.” As part of the
multi-year deal and the bakery’s first in-arena vendor partnership, fans can
look forward to frequenting two Insomnia Cookies locations within the New Wells
Fargo Center, which will be serving up the brand’s warm, delicious cookies and
signature Cookies
IN Ice Cream beginning this month. A limited assortment of Insomnia Cookies
will also be available at concessions throughout the arena and as a dessert
option in suites.
As the
“Official Cookie of the Philadelphia Flyers,” fans can expect Insomnia to create
in-arena signage and activations to build its ever-growing community of loyal
Insomniacs. The brand will be baking up even more Philadelphia-wide promotions beginning
February 24, including giving out a FREE Classic cookie with any purchase when fans
show their mobile app in-store the day after a Flyers home game win.
Additionally, Insomnia will serve as a presenting partner of the Flyers’ Student Rush
promotion, offering discounted tickets to local college students, and help to keep
the party going after home games by hosting several “Flyers After Dark” events,
where Insomniacs can celebrate sweet wins with sweet treats and might even
catch a glimpse of the infamous Gritty.
“We are thrilled to partner with Insomnia Cookies on their first sports partnership right here in their hometown of Philadelphia,” said Dan Wise, Senior Vice President of Corporate Partnerships for the Philadelphia Flyers and Wells Fargo Center. “With two brand-new locations at the New Wells Fargo Center, fans at more than 200 events a year will be able to enjoy Philadelphia’s most beloved cookies at the city’s premier destination for sports and entertainment. It also strengthens our commitment to bringing the best local food and beverage offerings Philadelphia has to offer to Wells Fargo Center.”
Founded at
the University of Pennsylvania, Insomnia Cookies has deep roots in
Philadelphia, and knows that the Flyers and the NewWells Fargo Center are
integral to the fabric of the city and its intense, passionate culture.
Bringing the two beloved Philly-based brands together creates the perfect
partnership with a genuine understanding of and appreciation for the City of
Brotherly Love.
“As we
continue to grow and innovate in Philadelphia and beyond, Insomnia Cookies is
looking forward to expanding our loyal fan base of Insomniacs to include the
more than two million fans at Wells Fargo Center and satisfy their cookie
cravings all day and late into the night,” said Tom Carusona, Insomnia
Cookies Chief Marketing Officer.
ABOUT INSOMNIA COOKIES
Insomnia Cookies is a rapidly
expanding late-night bakery concept headquartered in Philadelphia, PA. Founded
in a University of Pennsylvania dorm room by then-student Seth Berkowitz,
Insomnia Cookies has been feeding the insatiable hunger of loyal Insomniacs
since 2003. Today, with more than 225 locations nationwide, Insomnia Cookies
offers a wide variety of delicious cookies, ice cream, and other sweet treats
in-store, for local delivery, and nationwide shipping. Details about Insomnia’s
menu, delivery, and nationwide shipping options can be found here (late-night delivery until 1
a.m. or later). To place an order or learn more about Insomnia Cookies, visit www.InsomniaCookies.com. Keep up-to-date on the latest
cookie news and grand opening deals by following Insomnia Cookies on Instagram, Facebook, Twitter, and TikTok.
ABOUT WELLS FARGO CENTER
Wells Fargo Center’s
Transformation project is one of the most significant arena projects anywhere
in the world. In addition to the arena being completely re-imagined, Wells
Fargo Center has brought in some of the biggest names in Philadelphia’s
restaurant scene including Marc Vetri, Jose Garces, and Stephen Starr. The new
Wells Fargo Center is a direct, private investment in the Stadium District and
an anchor for the broader revitalization of South Philadelphia, including plans
to revitalize FDR Park, invest in local roads and infrastructure, and redevelop
underutilized areas.
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