PHILADELPHIA FLYERS AND WELLS FARGO CENTER ANNOUNCE PHILLY-BORN INSOMNIA COOKIES AS THE “OFFICIAL COOKIE OF THE PHILADELPHIA FLYERS”February 24, 2023
FOR IMMEDIATE RELEASE
PHILADELPHIA FLYERS AND WELLS FARGO CENTER ANNOUNCE PHILLY-BORN INSOMNIA COOKIES AS THE “OFFICIAL COOKIE OF THE PHILADELPHIA FLYERS”
Late-night bakery chain opens two new stores within the New Wells Fargo Center as part of sweet deal delivering warm, delicious desserts to fans
MEDIA ASSETS: Logos and b-roll of the new locations in the New Wells Fargo Center can be downloaded here
PHILADELPHIA, PA (February 22, 2023) – The Philadelphia Flyers and Wells Fargo Center have announced Insomnia Cookies, the beloved local cult brand known for serving warm cookies all day and late into the night, as the “Official Cookie of the Philadelphia Flyers.” As part of the multi-year deal and the bakery’s first in-arena vendor partnership, fans can look forward to frequenting two Insomnia Cookies locations within the New Wells Fargo Center, which will be serving up the brand’s warm, delicious cookies and signature Cookies IN Ice Cream beginning this month. A limited assortment of Insomnia Cookies will also be available at concessions throughout the arena and as a dessert option in suites.
As the “Official Cookie of the Philadelphia Flyers,” fans can expect Insomnia to create in-arena signage and activations to build its ever-growing community of loyal Insomniacs. The brand will be baking up even more Philadelphia-wide promotions beginning February 24, including giving out a FREE Classic cookie with any purchase when fans show their mobile app in-store the day after a Flyers home game win. Additionally, Insomnia will serve as a presenting partner of the Flyers’ Student Rush promotion, offering discounted tickets to local college students, and help to keep the party going after home games by hosting several “Flyers After Dark” events, where Insomniacs can celebrate sweet wins with sweet treats and might even catch a glimpse of the infamous Gritty.
“We are thrilled to partner with Insomnia Cookies on their first sports partnership right here in their hometown of Philadelphia,” said Dan Wise, Senior Vice President of Corporate Partnerships for the Philadelphia Flyers and Wells Fargo Center. “With two brand-new locations at the New Wells Fargo Center, fans at more than 200 events a year will be able to enjoy Philadelphia’s most beloved cookies at the city’s premier destination for sports and entertainment. It also strengthens our commitment to bringing the best local food and beverage offerings Philadelphia has to offer to Wells Fargo Center.”
Founded at the University of Pennsylvania, Insomnia Cookies has deep roots in Philadelphia, and knows that the Flyers and the NewWells Fargo Center are integral to the fabric of the city and its intense, passionate culture. Bringing the two beloved Philly-based brands together creates the perfect partnership with a genuine understanding of and appreciation for the City of Brotherly Love.
“As we continue to grow and innovate in Philadelphia and beyond, Insomnia Cookies is looking forward to expanding our loyal fan base of Insomniacs to include the more than two million fans at Wells Fargo Center and satisfy their cookie cravings all day and late into the night,” said Tom Carusona, Insomnia Cookies Chief Marketing Officer.
ABOUT INSOMNIA COOKIES
Insomnia Cookies is a rapidly expanding late-night bakery concept headquartered in Philadelphia, PA. Founded in a University of Pennsylvania dorm room by then-student Seth Berkowitz, Insomnia Cookies has been feeding the insatiable hunger of loyal Insomniacs since 2003. Today, with more than 225 locations nationwide, Insomnia Cookies offers a wide variety of delicious cookies, ice cream, and other sweet treats in-store, for local delivery, and nationwide shipping. Details about Insomnia’s menu, delivery, and nationwide shipping options can be found here (late-night delivery until 1 a.m. or later). To place an order or learn more about Insomnia Cookies, visit www.InsomniaCookies.com. Keep up-to-date on the latest cookie news and grand opening deals by following Insomnia Cookies on Instagram, Facebook, Twitter, and TikTok.
ABOUT WELLS FARGO CENTER
Wells Fargo Center’s Transformation project is one of the most significant arena projects anywhere in the world. In addition to the arena being completely re-imagined, Wells Fargo Center has brought in some of the biggest names in Philadelphia’s restaurant scene including Marc Vetri, Jose Garces, and Stephen Starr. The new Wells Fargo Center is a direct, private investment in the Stadium District and an anchor for the broader revitalization of South Philadelphia, including plans to revitalize FDR Park, invest in local roads and infrastructure, and redevelop underutilized areas.