Insomnia Cookies Goes Big for St. Patty’s Day with an Original Philly Flavor: The Irish Potato Cookie

What do Insomnia Cookies, cheesesteaks, soft pretzels, and Irish potatoes all have in common? They’re all coveted Philly foods adored by native Philadelphians and tourists alike. While you can get most of these anytime a craving hits, the Irish Potato is a once-a-year local St. Patty’s Day tradition in the City of Brotherly Love - and Insomnia wants to share the love with Insomniacs everywhere.

Launching around the country on Monday, March 1, in honor of the local St. Patrick’s Day tradition, Insomnia is paying homage to their Philly roots by launching their version of the Irish Potato with a twist. Traditionally a candy of confectioners’ sugar, coconut cream, coconut flakes, and rolled in cinnamon to look like a potato, Insomnia’s spin on the sweet treat is an Irish Potato Cookie. The sure-to-be fan-favorite is a snickerdoodle cookie with coconut flakes and cream cheese chips. Rest assured, no potatoes were harmed in the making of this cookie.

For those Insomniacs counting down the days until spring, on Monday, March 8, Insomnia is releasing two more Spring-themed cookies in addition to the Irish Potato – making the line-up a Spring Trio. Nothing says farewell to winter like Insomnia’s limited-time classic Confetti Cookie, a sugar cookie covered with colorful sprinkles, or the Carrot Cake Cookie, a delicious spiced cookie with carrot shreds and raisins - pairs great with cream cheese icing!

To celebrate the release of its latest cookies, Insomnia will be announcing flash deals starting the week of March 1. Be sure to keep an eye on their social channels to snag a deal on one of these limited-time-only treats.

The new Irish Potato Cookie, Confetti Cookie, and Carrot Cake Cookie are available in-store, for delivery, and nationwide shipping while supplies last. 

Local delivery is available until 12 a.m. or later, and stores are open for walk-in or pick up until 1 a.m. or later for most locations.

To keep up-to-date on the latest cookie news, follow Insomnia Cookies on Instagram, Facebook, Twitter, and TikTok. To place an order for local delivery or nationwide shipping, visit For nutritional information on the Spring Trio cookie line-up, visit here.

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March 03, 2021

Insomnia Cookies Opens in Deep Ellum, Downtown Dallas

DALLAS, TX (February 10, 2021)Insomnia Cookies is excited to announce the cookie company will be delivering warm, delicious cookies to Dallas in time to celebrate Galentine's Day (Feb. 13) and Valentine’s Day. The new store will be located in the city’s entertainment district, Deep Ellum. Known as Texas’ destination for arts, music, and culture, Insomnia Cookies will be perfectly located to complement all of these experiences, especially late-night cravings.


With cupid’s holiday right around the corner, the new Dallas store will be offering sweet deals to share with that special someone. For a limited time only, Insomnia is releasing a new Valentine’s Day-inspired menu, including:

       Red Velvet and Chocolate Covered Strawberry classic and mini cookies

       Red Velvet and Chocolate Covered Strawberry Cookie Dipper Packs with your choice of Cream Cheese Icing, Buttercream, and Cookie Butter side dips. Topped off with festive heart sprinkles.

       Heart-Shaped Cookie Cakes with cream cheese icing


More sugar, more love!

       Chocolate Lovers Pack (A deliciously chocolatey mix of Chocolate Chunk, Double Chocolate Chunk, Red Velvet, Chocolate Covered Strawberry cookies)

       Sweetheart Combo Pack (Heart-Shaped Cake, 12-pack of Classic Cookies, and a Pint of Ice Cream)

       U+Me Combo Pack (12 Classic Cookies and 2 Regular Ice Creams)


Valentine’s Day items will be available for day-of delivery and in-store pick-up for those who are looking for last-minute treats.


Insomnia Deep Ellum will be celebrating their Grand Opening Week starting Monday, February 15, with the Grand Opening Event on Saturday, February 20. Keep an eye on Insomnia’s social channels for can’t-miss Grand Opening specials. 


Insomnia Cookies Deep Ellum is located at 2656 Main Street Dallas, TX, 75226. Hours of operation can be found here. Details about Insomnia’s delivery and nationwide shipping offerings can be found here (late-night delivery until 1 a.m. or later).


To place an order or learn more about Insomnia Cookies, visit Keep up-to-date on the latest cookie news by following Insomnia Cookies on Instagram, Facebook, Twitter, and TikTok.


Insomnia Cookies will be opening a second location in Dallas’ in Victory Park next month.

About Insomnia Cookies

Insomnia Cookies is a rapidly expanding late-night bakery concept headquartered in Philadelphia, PA, and New York, NY. Founded in a University of Pennsylvania dorm room by then-student Seth Berkowitz, Insomnia Cookies has been feeding the insatiable hunger of loyal Insomniacs since 2003. Today with more than 175 nationwide locations and growing, Insomnia Cookies offers a wide variety of delicious cookies and sweet treats in-store, for local delivery, and nationwide shipping.

February 18, 2021