Insomnia Cookies Launches New, Indulgent Chocolate Cookie Butter Desserts

Today, Insomnia Cookies launched three new ooey-gooey, chocolatey treats that are sure to be instant fan favorites. Insomnia’s creamy Cookie Butter is exactly what it sounds like, smooth chocolate spreadable bliss that can be devoured by itself or used to enhance any Insomnia menu item. 

Chocolate Cookie Butter

Convenient, pre-packaged Cookie Butter portions for upping your snack game on the go. Use it as a dip for cookies, apples, pretzels and more! This is Cookie Butter for when you really need Cookie Butter, which is like, all the time. Available in-store or delivery only.

Cookie Butter Bomb

The creamiest ice cream with an even smoother, richer center of Chocolate Cookie Butter for a mouth-watering treat. Choose your ice cream flavor and add any toppings for an even crazier dessert experience. Available in-store or delivery only.

Loaded Brownie

A chocolate lover’s dream. A fudgy, Chocolate Chip Brownie slathered in Chocolate Cookie Butter for the ultimate sweet, rich snack. Guaranteed happiness. Add any toppings for a double-loaded brownie.

Insomnia CookieMagic members will receive $3 loaded brownies during launch week as part of their exclusive perks. [1] 

Download Chocolate Cookie Butter Products Here

To find out if you’re within the delivery radius, enter your address into the location finder on Insomnia’s website. Local delivery is available until 12 a.m. or later, and stores are open for walk-in or pick-up until 1 a.m. or later for most locations.

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April 13, 2021

Insomnia Cookies® Launches 'CookieMagic™,' An Unlimited Cookie Membership

PHILADELPHIAMarch 23, 2021 /PRNewswire/ -- Today, Insomnia Cookies announced the launch of CookieMagic™, the nation's first "unlimited cookie" membership. Insomnia created CookieMagic™ based on feedback from loyal customers and emerging trends showing a growing demand for cookies across the country1.

"We are excited to bring CookieMagic™ to our loyal Insomniacs, who can enjoy a free cookie whenever they want and save on their favorite desserts all year long. This is the ultimate club for cookie lovers. CookieMagic™ will also be a way to keep Insomniacs in the loop about our latest menu items, discounts, and special events," says Tom Carusona, Chief Marketing Officer of Insomnia Cookies.

The CookieMagic™ membership is $9.99/month and will offer members one free cookie every single day in addition to other exciting VIP perks all year long. CookieMagic™ Membership includes:

  • One free classic cookie per day in-store or with online orders
  • Free local delivery at all Insomnia Cookies' locations
  • 20% off nationwide shipping orders. No minimum purchase required, and no limit on how many times per month you can use the discount. This includes sending cookies to someone through your membership.
  • Exclusive perks and promotions like sneak peek tastes of new cookies and menu items, special discounts only available for CookieMagic™ members, VIP event access, and more special surprises.

To sweeten the pot, Insomnia Cookies is offering one free month of CookieMagic™ if customers sign up for a membership between March 23 – 28 with code 'ITSMAGIC'. Visit to sign up for a CookieMagic™ membership or to gift the monthly service to your favorite cookie lover.

CookieMagic™ Images Here

To place an order for local cookie delivery or nationwide shipping, visit Local delivery is available until 12 a.m., and stores are open until 1 a.m. or later for most locations.

To keep up-to-date on the latest cookie news, follow Insomnia Cookies on Instagram, Facebook, Twitter, and TikTok. To place an order for local delivery or nationwide shipping, visit

About Insomnia Cookies
Insomnia Cookies is a rapidly expanding late-night bakery concept headquartered in Philadelphia, PA, and New York, NY. Founded in a University of Pennsylvania dorm room by then-student Seth Berkowitz, Insomnia Cookies has been feeding the insatiable hunger of loyal Insomniacs since 2003. Today with more than 190 locations nationwide and growing, Insomnia Cookies offers a wide variety of delicious cookies and sweet treats in-store, local delivery, and nationwide shipping.

TOP Data 2020 Global Cookie Demand Report

March 23, 2021