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Insomnia Cookies Celebrates Grand Opening of First-Ever Experiential CookieLab at New East Passyunk Storefront in South Philadelphia   

One-of-a-kind CookieLab to offer Insomniacs the exclusive opportunity to customize Insomnia Cookies’ menu while getting a behind-the-scenes look (and taste) at where the cookie magic happens  

PHILADELPHIA – April 23, 2021 – Insomnia Cookies, a rapidly expanding late-night bakery concept, celebrated the grand opening of its first-ever experiential CookieLab and new storefront with a ceremonial ribbon cutting on Friday, April 23, at its new East Passyunk location in South Philadelphia, PA. Known for revolutionizing the cookie game for over 15 years, Insomnia Cookies opened its playground for cookievation and 192^nd location at 833 Wharton Street across from iconic Philadelphian eateries Pat’s and Geno’s.  

Insomnia Cookies and the concept of cookie delivery, born out of founder Seth Berkowitz’s University of Pennsylvania dorm room in 2003, is growing its Philly-footprint with a new storefront location and first-ever public CookieLab in South Philadelphia. The CookieLab, an innovative extension of the brand’s research and “doughvelopment” lab, will be Philly’s newest dessert destination and bucket-list stop for tourists and locals alike to craft crave-able cookie concoctions.

“Philadelphia has always been such an important part of our brand’s DNA,” said Seth Berkowitz, Founder and CEO of Insomnia Cookies. “As we continue to seek strategic growth opportunities and new ways to connect with consumers during these challenging times, we are proud of our unique ability to give Insomniacs a new way to interact and immerse themselves in our unique cookie culture right where the cookie magic all began.”

Where mad scientist meets Willy Wonka, this one-of-a-kind CookieLab, hidden in the new storefront, gives flavor-makers the opportunity to jump in the driver’s seat and craft the desserts of their dreams from customized cookies to over-the-top milkshakes. The CookieLab also offers a pickup window with a QR code menu for Insomniacs who want to enjoy their very-own cookie creations, but might not be ready to cookievate indoors yet.

The new speakeasy-style CookieLab also features custom ice cream-based milkshakes and a variety of milk and dairy-free alternatives from the milk “bar” taps so that Insomniacs can wash down their cookie-vated creations. And, most importantly, the CookieLab will offer treats Insomniacs can’t get anywhere else. More than just cookies baked to perfection, the CookieLab serves as a creative hub where the imagination is meant to run wild and guests can take a moment to truly indulge in life’s sweetness.

As with all Insomnia locations, the new East Passyunk storefront and CookieLab will adhere to guidelines set forth by the CDC and local health officials including, team wellness screenings, occupancy restrictions that ensure six feet of social distancing between patrons, alcohol-based sanitizer stations and more, to ensure the safety of Insomniacs remains a top priority.  Additionally, the new East Passyunk storefront gives Insomniacs the options of contactless delivery and curbside pickup.

CookieLab, a go-to destination for a deliciously good time, was designed as a place for families and friends to gather and make memories and will eventually be a unique spot for birthdays, corporate events and more. The store officially opens to the public on April 24, 2021 at noon. For store hours, fun promotions and more information on CookieLab’s unique menu, visit welcome.insomniacookies.com/cookielab.

To keep up-to-date on the latest cookie news, follow Insomnia Cookies on Instagram, Facebook, Twitter, and TikTok. To place an order for local delivery or nationwide shipping, visit insomniacookies.com

About Insomnia Cookies
Insomnia Cookies is a rapidly expanding late-night bakery concept headquartered in Philadelphia, PA, and New York, NY. Founded in a University of Pennsylvania dorm room by then-student Seth Berkowitz, Insomnia Cookies has been feeding the insatiable hunger of loyal Insomniacs since 2003. Today, with more than 190 locations nationwide and growing, Insomnia Cookies offers a wide variety of delicious cookies and sweet treats in-store, and through local delivery and nationwide shipping. Learn more about Insomnia Cookies at insomniacookies.com.

Today, Insomnia Cookies launched three new ooey-gooey, chocolatey treats that are sure to be instant fan favorites. Insomnia’s creamy Cookie Butter is exactly what it sounds like, smooth chocolate spreadable bliss that can be devoured by itself or used to enhance any Insomnia menu item. 

Chocolate Cookie Butter

Convenient, pre-packaged Cookie Butter portions for upping your snack game on the go. Use it as a dip for cookies, apples, pretzels and more! This is Cookie Butter for when you really need Cookie Butter, which is like, all the time. Available in-store or delivery only.

Cookie Butter Bomb

The creamiest ice cream with an even smoother, richer center of Chocolate Cookie Butter for a mouth-watering treat. Choose your ice cream flavor and add any toppings for an even crazier dessert experience. Available in-store or delivery only.

Loaded Brownie

A chocolate lover’s dream. A fudgy, Chocolate Chip Brownie slathered in Chocolate Cookie Butter for the ultimate sweet, rich snack. Guaranteed happiness. Add any toppings for a double-loaded brownie.

Insomnia CookieMagic members will receive $3 loaded brownies during launch week as part of their exclusive perks. [1] 

Download Chocolate Cookie Butter Products Here

To find out if you’re within the delivery radius, enter your address into the location finder on Insomnia’s website. Local delivery is available until 12 a.m. or later, and stores are open for walk-in or pick-up until 1 a.m. or later for most locations.