Insomnia Cookies Opens New Location in Brooklyn, NY. to Satisfy Sweets Cravings All Day and Late into the Night

Insomnia Cookies Opens New Location in Brooklyn, NY. to Satisfy Sweets Cravings All Day and Late into the Night

February 25, 2022

Brooklyn, NY. (February 22, 2022) – Insomnia Cookies, the beloved cult brand known for serving warm cookies all day and late into the night is set to open its newest store in Brooklyn, NY. – the 15th location in New York City.


Here to the rescue when that craving for something sweet hits (even at 1 a.m.!), Insomnia Cookies offers in-store, pickup, and delivery options for customers to experience the company’s signature warm, delicious cookies. From the classic chocolate chunk cookie, to favorites like Snickerdoodle and Confetti Deluxe, a full slate of vegan options, frequently-rotating limited-edition menu, and ice cream to top them off, the brand’s offerings satisfy every sweet tooth – warm or cold.


In celebration of the new store opening, Insomnia Cookies will be holding an all-day, in-store grand opening event baked full of freebies, treats, and more.



  • Address: 109 Smith St Brooklyn, NY
  • Store hours beginning Monday, February 22:
    • Mon - Weds: 11:00 a.m. - 1:00 a.m.
    • Thurs - Sat: 11:00 a.m. - 3:00 a.m.
    • Sun: 12:00 p.m. - 1:00 a.m.



  • Date: Saturday, February 26, 2022
  • Time: All Day
  • Sweet offers:
    • All day Saturday, February 26, customers can receive a FREE Classic Cookie in-store, no purchase necessary.
    • Customers who show their Insomnia CookieDough account will receive a free 6-Pack (with any purchase) starting at 8 PM until close.
    • All day long, customers can participate in a “Sink a Shot” Milk Pong Challenge for free cookies, giveaways, and more.


The store will deliver throughout Brooklyn, including throughout Boerum Hill, Cobble Hill, Brooklyn Heights, Downtown Brooklyn and Dumbo. To place an order and learn more about Insomnia’s menu, late-night delivery, and nationwide shipping options, visit Keep up-to-date on the latest cookie news and grand opening deals by following Insomnia Cookies on Instagram, Facebook, Twitter, and TikTok

Join the squad! The new Brooklyn- Smith St location is hiring part-time cookie crew members, delivery drivers, and shift leaders. Interested applicants and cookie lovers are encouraged to apply now at


About Insomnia Cookies

Insomnia Cookies is a rapidly expanding late-night bakery concept headquartered in Philadelphia, PA, and New York, NY. Founded in a University of Pennsylvania dorm room by then-student Seth Berkowitz, Insomnia Cookies has been feeding the insatiable hunger of loyal Insomniacs since 2003. Today with more than 200 locations nationwide, Insomnia Cookies offers a wide variety of delicious cookies and sweet treats in-store, for local delivery, and nationwide shipping.


-Insomnia Cookies-