Newsroom

Buckle up, Insomniacs. Please keep all hands and feet inside the metaphorical cookie canoe at all times. You've just scored a glimmering purple ticket to tour the new command center for all things Insomniac Innovation. 

We are proud to introduce our new R&D department, CookieLab. CookieLab is the newest ground-breaking initiative for the Insomnia Cookies brand – a playground for cookievation, or as we like to call it, cookie “research & doughvelopment”. 

CookieLab Research & Doughvelopment experts will be tirelessly imagining what’s possible as they push the limits of Insomnia Cookies’ never-ending mission to be the best darn cookies on the planet. This test space is staffed with a team of dedicated mad scientists, chocoholics, makers and bakers dreaming up drool-worthy desserts, baking warm, melty-licious menu items, and crafting craveable new cookie releases you can only get at Insomnia Cookies – a dream kitchen where our cookie geniuses can cookie-fy to their heart’s content. And, in true Insomniac fashion, sleep just isn’t in their vocabulary, so expect non-stop cookie creations released throughout the year keeping you and your taste buds on a sweet, sweet roller coaster ride of unexpected flavors.

The best part? We're ditching the whole secret-mysterious-candy-factory vibes. Everyone has maximum cookie clearance in CookieLab! We'll be sharing all the glorious cookievation that goes down in CookieLab with our Insomniacs every step of the way.