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Insomnia Cookies Announces Plans for Global Expansion and New U.S. Stores in 2023
February 21, 2023FOR
IMMEDIATE RELEASE
Media
Contact:
Alexa Royle
215-790-4371
Insomnia Cookies Announces
Plans for Global Expansion and New U.S. Stores in 2023
As the bakery continues to
own the late-night dessert space, it looks to deliver creative, craveable
products to 95% of U.S. households plus a growing global Insomniac community
PHILADELPHIA, PA (February 21, 2023) – Insomnia Cookies, the
beloved cult brand known for serving warm cookies all day and late into the
night, is expanding its footprint outside of the U.S. for the first time with
new stores in Canada and the UK planned to open in summer 2023. The late-night
bakery is also projecting to open dozens of new U.S. stores, maintaining its
explosive growth trajectory.
Insomnia will first enter
international markets with stores in the Greater Toronto Area and Manchester, UK
this summer, with opportunity for continued global growth. Consumers in both
countries expressed their excitement to soon experience Insomnia’s signature
classic, deluxe, vegan, and limited-edition cookie flavors, among other
products. Insomnia plans to continue their rapid nationwide expansion and open
dozens of new stores throughout 2023, working toward an overall goal of
delivering warm, delicious cookies to 95% of U.S. households.
“From a college start-up, we’ve
come a long way over the last 20 years, and this year’s national and
international new stores openings are just a taste of what’s to come for
Insomnia Cookies,” said Seth Berkowitz, Founder and CEO of Insomnia Cookies. “Insomnia
is so grateful to our loyal Insomniacs, whose passion for our brand has fueled
our growth. We’re thrilled to soon be delivering our warm, delicious cookies
and desserts across the globe and welcome even more fans into our cult-like
community.”
Since its founding in 2003,
Insomnia Cookies has been feeding its cult following’s insatiable sweet tooth
and desire for new, imaginative products to become one of the most craved
brands in the world. Insomnia’s constant innovation, digital-first ecosystem,
and late-night hours have allowed the brand to be nimble and create a
highly-engaged and deeply passionate community of Insomniacs, positioning it
for this next chapter of growth.
Insomnia’s new locations will soon
be hiring for managers, part-time cookie crew, delivery drivers, and shift
leaders, bringing employment opportunities to local communities. Interested
applicants can learn more and apply at Careers.InsomniaCookies.com.
ABOUT INSOMNIA COOKIES
Insomnia Cookies is a rapidly
expanding late-night bakery concept headquartered in Philadelphia, PA. Founded
in a University of Pennsylvania dorm room by then-student Seth Berkowitz,
Insomnia Cookies has been feeding the insatiable hunger of loyal Insomniacs
since 2003. Today, with more than 230 locations nationwide, Insomnia Cookies
offers a wide variety of delicious cookies, ice cream, and other sweet treats
in-store, for local delivery, and nationwide shipping. Details about Insomnia’s
menu, delivery, and nationwide shipping options can be found here (late-night delivery until 1
a.m. or later). To place an order or learn more about Insomnia Cookies, visit www.InsomniaCookies.com. Keep up-to-date on the latest
cookie news and grand opening deals by following Insomnia Cookies on Instagram,
Facebook, Twitter, and TikTok.
Download
Insomnia Cookies images here.
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